In recent years, there has been a noticeable trend of alcohol brands collaborating with fashion designers, creating limited-edition collections of bottles, cans, and other merchandise. One collaboration that caught our attention this week is the Savanna Premium Cider and Wanda Lephoto presents ”Dry Goods”.
Savanna is using this as an opportunity to differentiate themselves in an increasingly crowded market. With so many options available to consumers, it can be difficult for brands to stand out. By partnering with a Wanda Lephoto, the brand brings a limited-edition fashion collection of ‘Dry Goods’, waterproof apparel for a world underwater, available for sale to persons over the age of 18.
This exclusive range is perfect for the two industries’ (fashion and alcohol) target demographics since both Savanna and Wanda aim to appeal to address the issue of climate change.
Through his fashion, Wanda Lephoto explores the notion of luxury wear, merging African culture, traditions, identities, and approaches with global nuances to form new propositions for representation. Wanda Lephoto fuses worlds to create a free space that allows people to negotiate the boundaries of their own representation and identity through style and culture. “Collaboration has always been key to us; it is one of the pillars that drives and motivates us to continue our journey. Collaborating with Savanna on this collection has been beautiful because, to us, Savanna represents the people of South Africa in their most authentic way, which is an idea we truly aspire to as we also do work that aims to reflect the people, cultures, and beauties of South African people in the most authentic way that we can.” says Wanda Lephoto.
All of the proceeds from the sale of the ‘Dry Goods’ premium waterproof apparel range collaboration between Savanna and Wanda Lephoto will be donated to GreenUp, a leading organisation focused on climate action, environmental education, and community resilience.
