Global Brand FILA partners with Local footwear brand Drip for an iconic limited edition collection
Proudly South African Brand Drip together with International Italian Brand FILA, both largely known for being game changers in sneaker and sports apparel – are excited to announce a joint new range of streetwear inspired by sport and growing urban styles.
Celebrating their uniquely different heritage that birthed leaders in trendsetting, FILA and Drip have collaborated to create 3 fashion drops that were produced, designed and inspired by Drips’ signature bold designs, together with FILAs’ dedication to basketball and sport.
Set for retail at selected stores, FILA and Drip have partnered with lifestyle store SHESHA to ensure that each drop is accessible to all street fashionistas. SHESHA is known as a leader for exclusive headwear, fashion merch and sneakers. Just like FILA and Drip – SHESHA is trusted and respected for shaping culture and providing quality, premium drops to the street fashion community and fans.
Sharing the excitement of the collection with Drip, Product Development Manager at FILA South Africa, Lara Slotsky had this to say about the collection – “As a brand that shares similar values and journey to success, we couldn’t wait to bring our creative teams together to start working on this exciting collaboration! After months of dedicated hard work, we’re proud to present what we have jointly created with Drip and celebrate it with our retail partner SHESHA.”
Launching the new range with FILA, CEO of The Drip Group, Lekau Sehoana had this to say– “At Drip we are always looking at inventing with our brand to make the future a reality, which is a quality similarly shared at FILA. Through our enthusiasm for collaboration, we have created this range with the amazing team at FILA and we’re thrilled to introduce 3 fashion drops to trendsetters across the country.”
Proudly celebrating new talent with this collection, Drip and FILA have carefully selected model and music influencers to showcase all 3 drops and to make an impact within the lifestyle culture scene. Starring as leads on the campaign – Molly P, KashCPT, Azi and Crystal each embody and carry the essence of this limited-edition collection. The energetic four share an undisputable interaction as they effortlessly showcase the ultimate streetwear must haves for this summer.
Creatively seeking direction from TV Personality and award-winning rapper Nomuzi “Moozlie” Mabena, who brought the limited-edition range to life behind the scenes; the collection stands out with a variety of collectable bucket hats, socks, shirts, shorts, sneakers and more. The rapper directed Molly P, KashCPT, Azi and Crystal on set & consulted the brand on the overall look & feel for this innovative collaboration.
Where to cop
Drop 1 of the FILAxDrip limited edition collection retails from R399 – R2199 and is exclusively available at:
- FILA online: wwww.fila.co.za
- Selected DRIP stores & DRIP Online: www.dripsa.co.za
- Selected Shesha stores & Shesha Online: www.sheshalifestyle.com
