Nestled within the rich tapestry of South African society, the 94-year-old retail icon, Edgars, bows with gratitude to the moms, dads, grannies, gogos, granddads, oupas, and every loyal soul who has stood by their side through the ages.
In a heartfelt ode to their faithful patrons across the nation, Edgars has unveiled the extraordinary Edgars CommUnity Competition, set to grace every town where its stores reside. Brace yourselves, for this competition carries the promise of granting a share of three million rands to be bestowed upon the local communities and their talented youngsters.
Norman Drieselmann, the visionary CEO of Retailability, the group that lovingly holds Edgars, exclaims, “This is a celebration of the very essence of Edgars – our remarkable customers. Through this unique campaign, we extend a heartfelt invitation to everyone who has contributed to the Edgars story, offering them a chance to win big for themselves and their beloved schools.”
A Canvas for Your Imagination
Prepare to embark on a collective voyage, narrating the tales of Edgars’ cherished customers, as they beckon the children of our communities to weave their artistic magic. The little creative geniuses, aged school-goers, are challenged to craft enchanting self-portraits, bringing their very souls to life on paper.
Immerse yourself in the joy of creation, as you capture the essence of your being with crayons, pencils, or paints. Then, with a digital flourish, submit your masterpiece by scanning the QR code in your community newspaper and let your art be the emissary of your dreams.
Where Dreams Come Alive
But wait, there’s more! For those who dare to dream a little bigger, an enchanting opportunity awaits. Venture into your local Edgars store, and with your physical artwork in hand, be mesmerized as your creation adorns the store’s windows, turning them into captivating galleries that pay homage to the vibrant souls that walk their aisles.
The prize pool is brimming with possibilities – a jaw-dropping R5,000 cash reward for the winning artist and an astounding R20,000 for the victorious artist’s school! Unleash your imagination, paint your dreams, and watch as they transform into colors that breathe life into the world around you.
The Journey Begins
To embark on this wondrous journey, keep your eyes peeled for entry forms at selected schools partnered with School Yard, in local community newspapers, and, of course, within the beloved Edgars stores themselves.
The path is simple:
Step 1: Awaken the artist within and create your extraordinary self-portrait.
Step 2: In the dance of technology, upload your artwork by scanning the QR code in the newspaper.
Step 3: Await your magical code – your golden ticket to play the Edgars CommUnity Spin & Win game online, where R500,000 in instant prizes awaits the lucky.
Step 4: For an encore of chances at the Grand Prize, grace your local Edgars store with your masterpiece. Behold the splendor as your art is showcased in the store’s windows, entitling you and your school to five additional competition entries!
A Journey to Remember
But as the stars align, remember this timeless truth – Edgars is more than a retail giant; it is a family, thriving on making memories and celebrating every moment that life weaves our way. Since its humble inception in 1929, Edgars has held hands with the extraordinary South Africans who bravely conquer every obstacle that comes their way.
Today, as the Edgars story continues, the past merges with the future, and the windows of their stores transform into a living canvas, painted with the boundless creativity of our communities. It is a testament to the unbreakable bond between Edgars and its patrons, an eternal dance of gratitude and admiration.
Get Ready to Create, Dream, and Win!
So, dear art enthusiasts, creative souls, and daring dreamers, let the Edgars CommUnity Competition be your stage. Express yourself, celebrate your uniqueness, and let your artistic soul shine brighter than the African sun.
For more details on this magnificent artistic odyssey, reach out to Edgars at Edgars.customercare@retailability.co.za, and don’t forget to dance along on Facebook, Instagram, and Threads, as the journey unfolds under the spell of #Edgars #EdgarsCommUnity #EdgarsFashion.
