The South African arm of SCOPEN’s Agency Scope Report has officially completed its fourth edition study, and Joe Public United (JPU) is proud to announce that they have been named Number 1 Attractive Agency for clients for 2021. The characteristics of an Attractive Agency include, amongst others, creativity, expertise, experience and understanding of the client’s business and market. Joe Public United was rated number one in all of these characteristics, resulting in the most attractive agency in South Africa.
Joe Public United was also titled Agency of the Year and tied first as Best Partners to Collaborate in the Future.
SCOPEN is a global consulting firm specialising in the communications industry with a deep research base across 12 markets, renowned for celebrating excellence in creativity, innovation, and effectiveness. With over 500 client-agency relationships analysed and a total of 465 industry professionals interviewed, this report offers the most in-depth and up-to-date views of the country’s marketing and agency landscape.
READ: Park Advertising Investment Holdings & M&N Brands Create A 100% Black-Owned Disrupter Media Agency
Additionally, Joe Public United Group Chief Creative Officer Pepe Marais ranked first amongst the Most Admired Creative Agencies Professionals. Valued clients including Group Executive for Marketing and Corporate Affairs at Nedbank Khensani Nobanda and Managing Director and Chief Marketer at Chicken Licken Chantal Sombonos-Van Tonder were also recognised as Most Admired Marketing Professionals in 3rd and 6th place respectively. Furthermore, Chicken Licken won Brand of the Year and was ranked first for the Best Campaigns in the last two years; accolades that showcase Joe Public United’s ability to deliver on the growth goals of their clients.
Joe Public United Group CEO Gareth Leck says, “Joe Public United truly prides itself on delivering on its purpose of growth and, more specifically, driving tangible growth for our clients. Being acknowledged by SCOPEN not only as The Number 1 Attractive Agency in South Africa but also being ranked first by our clients for our skills in integrated services, strategic planning, leadership, and account management, to name a few, is a testament to our team’s passion and dedication to deliver on our growth purpose.”
