PRSNDT HONEY, is a visual artist who works as an illustrator, graphic designer, and art director. She has recently caught our attention with her collaboration with Nike SA. Her custom-made illustrations set her apart as an artist and were recently shown out at the opening of Nike SA in Sandton City.
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The Rise of Prsdnthoney:
Prsdnthoney is known for her unique artistic style and distinctive use of vibrant colors, with a portfolio brimming with mesmerizing illustrations, Prsdnthoney has paved the way for herself in the competitive world of visual arts. She has worked with notable creatives such a Rich Mnisi for their ‘Me & My Girls’ t-shirts, illustrated a music cover titled ‘Indaba Is’ for Bokani Byer and branding for the Good Greens Bakery.
With her collaboration with Nike, Prdsnthoney worked closely with Martin Letsholo who is the consumer direct marketing manager at Nike SA. Together, they ensured that Prsdnthoney still maintains her artistic style while showcasing Nike SAs brand identity. The lush prints displaying all the bold hues are what makes her work so magnetising. Her art pieces not only reflect on – or perhaps, wistfully imagine – how we live today but also bring a sense of fantasy to our everyday lives.
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Prsdnthoney’s custom- made illustratons for Nike have breathed new life, the illustrations seamlessly blend elements of urban culture, elements of streetwear and the local South African aesthetic. We only hope that her journey serves as an inspiration to others and we hope that she continues to grace us with her creativity. We are eagerly waiting for her next masterpiece.
