Exciting news for fashion lovers in South Africa! H&M has partnered with the up-and-coming brand Rokh for a special collaboration. Rokh, led by Korean designer Rok Hwang, is known for its take on everyday clothing, blending creativity with elegance.
The collection, available from 18 April at Sandton City and online at Superbalist, features Rokh’s signature styles like double-layer trench coats, detachable-hem dresses, corset-style pieces, and bold jewelry.
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Rokh’s designs are a hit in the fashion world, showcasing a mix of classic looks with innovative twists.

Ann-Sofie Johansson, H&M’s creative advisor, is thrilled to bring Rokh’s versatile pieces to customers. Rok Hwang, the creative director at Rokh, is equally excited to share their vision with a global audience through this collaboration.
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With Rokh’s timeless yet modern approach to fashion, this H&M collection is sure to inspire shoppers to experiment with their style. Don’t miss out on the chance to add some of Rokh’s iconic pieces to your wardrobe and make a fashion statement that’s uniquely you.



