South African rugby legend Siya Kolisi has teamed up with lifestyle brand Freedom of Movement (FOM) to create a collection. The FOM x Kolisi AW24 Collection features a range of stylish items like vellies, a classic Tee, chinos, and a shearling denim jacket, all with a purpose of driving social change.
Since the partnership began in 2018, every purchase from this collection has contributed towards uplifting communities. Recently, FOM donated R750,000 to support the latest Kolisi Foundation initiative, focusing on making a positive and lasting impact in schools.
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One standout project from their collaboration was the creation of the Field Green Vellie, a take on the traditional South African shoe. The proceeds from these shoes helped improve a rugby field for youth at the Mbekweni Youth Centre in Paarl.
Another significant initiative is the Siyaphakama Zwide Schools Project in the Eastern Cape, which aims to empower township youth through education, sports, and life skills training. This project not only benefits the youth but also uplifts and develops the Zwide community as a whole.
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Siya Kolisi believes that through this partnership, they are not just selling clothes but spreading hope and making a difference in communities across South Africa. Léan Boezaart, CEO of FOM, sees this collaboration as an opportunity to build a stronger sense of community and inspire positive change in the country.
Their shared vision is to show that success is meaningful when it benefits others, and they hope to encourage South Africans from all backgrounds to come together for the greater good.
