South African Fashion Week just wrapped up, showcasing the talent and creativity of emerging designers from the region. Among the standout collections was “Eco Dream Reimagined’ by Jessica-Ann Shepherd of Oddity, a brand known for its knits and sustainable approach to fashion.
Munkus, another brand featured at the event, wowed the audience with a display of colours, patterns, and textures that celebrate the diverse cultural influences shaping South African women’s identity. The collection exuded strength and resilience through bold silhouettes and daring accessories.
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Jacques Bam of The Bam Collective drew inspiration from kinetic and optic art movements for his collection, “KINETICISM 2024”. The range explored the concept of movement and dynamism in clothing, incorporating metallics, fringing, and a mix of organic and synthetic materials to create a visual experience.
Imprint, a luxury label with an Afro-futuristic aesthetic, presented “Silapha nje kungemithandazo/ We are where we are because of prayers” at the event. This collection marked Mzukisi Mbane’s debut at SAFW, paying tribute to his brand’s journey in the industry and celebrating its success.
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The designers at South African Fashion Week continue to push boundaries and tell African stories through their collections. With a mix of creativity, cultural influences, and sustainable practices, the future of fashion in South Africa looks promising and exciting.
