Johannesburg/Paris – 16 May 24, 2024: South Africa’s loved and trusted fashion brand Excelsior Lusso to showcase at UNESCO Africa Fashion Week in Paris, France, from the 22nd to the 24th of May. The project, which was launched on October 26, 2023, sought to showcase the African Fashion industry through The African Fashion Sector Theme: Trends, Challenges & Opportunities. The exciting debut took place at Lagos Fashion Week in Lagos, Nigeria.
Excelsior Lusso’s invitation showcases their expertise in crafting premium women’s fashion infused with African influences, innovative marketing strategies, and unique brand experiences. Their pioneering approach allows the brand to stand out and demonstrate its distinct talents. By highlighting these unique brand experiences, Excelsior Lusso has managed to leave a lasting impact on customers, differentiating itself from the rest.
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Speaking of the opportunity to showcase at UNESCO Africa Fashion Week in Paris, Mac Mashilo, Creative Director of Excelsior Lusso commented: “Through the fusion of various cultures utilizing textures, fabrics, colours, patterns, and personalities, a parallel can be drawn to the unity found in marriage.”
“This journey of discovery and exploration elevates garments beyond just fabric and stitching, transforming them into a platform for individual expression that showcases the wearer’s distinct character and heritage. This is lively and ever-evolving fusion that allows South Africans to honour their identity while embracing the beauty and diversity of their multicultural nation.” Says Mac Mashilo, Creative Director of Excelsior Lusso.
The showcase will also be a promotion of Cultural Unity. Excelsior Lusso finds it heartbreaking to see the barriers and inequalities in how South African cultures are represented, hindering our ability to come together as one. This lack of cultural unity is hurting our nation and society. The brand Excelsior Lusso strongly believes we have so much strength in our diverse culture and shared values of humanity, creativity, tolerance, open-mindedness, and inventiveness. (https://www.unesco.org/en/articles/launch-unescos-new-report-african-fashion-sector 2021/482509/07)
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This Excelsior Lusso UNESCO collection epitomizes the pinnacle of multifunctional clothing that seamlessly aligns with diverse activities. With a blend of style, comfort, and practicality, these garments cater to the modern lifestyle’s multiplicity of demands. Whether it’s transitioning from a professional meeting to a casual outing, these versatile pieces effortlessly adapt to any setting. Embracing a Shared Culture: These cultural treasures are a valuable part of our global influence, creating a powerful blend of language, customs, and traditions. We see this collection to nurture and invest in this precious ecosystem of South African cultures and symbolisms, allowing it to flourish for all to enjoy.
