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Range Rover Launches Its First Ever Fashion Collection

At the heart of this collection is an abstract print and the Bodyside Motif, which pays homage to the sleek design of Range Rover vehicles.

by Maropeng Lelaka
24 February 2025
in FASHION
Reading Time: 2 mins read
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Range Rover Launches Its First Ever Fashion Collection
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Range Rover has taken a step into the world of fashion with its first ever lifestyle collection, called The Range Rover London Collection. The line features eight pieces that combine the brand’s British history with a fresh, modern twist.

The collection stars British supermodel and actress Adwoa Aboah, who brings a touch of glamour to the campaign. Shot in London’s Design District, a place known for its architecture.

At the heart of this collection is an abstract print and the Bodyside Motif, which pays homage to the sleek design of Range Rover vehicles. The bright colours and modern art inspirations make the collection stand out. 

The jackets, named Knightsbridge Promenade and Soho Chic, showcase incredible craftsmanship. Each jacket was made by artisans in Italy and the UK, with special zip pulls inspired by Range Rover’s classic rotary dials. These dials have evolved into the modern digital screens we see today, symbolizing the collection’s blend of old and new.

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The collection also includes silk scarves called About Town and Chelsea Blossom. Made from 100% silk twill, these scarves feature eye-catching designs and are produced in limited quantities.

Adwoa Aboah expressed her excitement about the collection, saying, “Shooting this campaign in my hometown for such an iconic brand was an incredible experience. The pieces are elevated yet playful—they make you feel confident and free.”

Kimberley Panton, the Apparel Designer for Range Rover, shared the inspiration behind the collection. “We aimed to reflect the lively spirit of London while staying true to Range Rover’s modern style. Under Chief Creative Officer Gerry McGovern’s guidance, we created bold and luxurious pieces.”

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A post shared by Range Rover (@rangerover)

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The collection also includes soft virgin wool cashmere blankets, woven in Italy and finished by hand. Available in two colours, London Nightfall and Cream Tea, these blankets show the signature Bodyside Motif, tying the whole collection together.

Completing the collection is an aluminium sculpture of the iconic Range Rover, available in Sunset Gold and Tourmaline Brown. Made from a single piece of aluminium, it’s a  tribute to the brand’s design legacy.

 

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