Adidas Originals is back with a new campaign called “The Original,” set to launch for Spring/Summer 2025. This campaign is all about looking forward and inspiring the next generation, rather than just celebrating the past. The main idea is simple: big changes can start with just one person.
At the heart of this campaign are three classic sneaker models: the Superstar II, the Handball Spezial, and the Samba OG. These shoes have played a huge role in shaping culture and have been embraced by many people over the years. They represent the spirit of originality that Adidas stands for.
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To bring this vision to life, Adidas has teamed up with Thibaut Grevet. Grevet’s work mixes elements of sports, music, and fashion, making him a perfect fit for this campaign. His creativity shines through in a new film that captures what it means to be original.
In the film, viewers will see how individuals can inspire others. Grevet uses images and dynamic scenes to show the energy of crowds and the impact of those who lead the way. Each original sneaker is highlighted in its own special setting, showcasing its importance in culture.
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The soundtrack for the campaign adds to the emotional depth of the film. It features the classic song “Only You (And You Alone)” by The Platters, which enhances the message of individuality and inspiration.
