Adidas Originals is taking a walk down memory lane with a new campaign that breathes fresh life into three legendary shoe designs: The Taekwondo, Japan, and SL72. These sneakers, known for their classic style and performance, are back with a twists that pairs the past with today’s street fashion.
This campaign is all about looking back to reimagine the future. By revisiting their history, Adidas is modernizing its iconic sneakers to appeal to today’s style enthusiasts. The focus is on Joburg’s city life, putting a spotlight on the cultural impact and the sporty background of these shoes. It’s a perfect mix of sport, fashion, and self-expression, aligning with the global fashion trends for Spring and Summer.
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Taekwondo:
Taking cues from martial arts, the updated Taekwondo sneaker is minimalist yet bold. It reflects the spirit of adventurous design while appealing to modern streetwear fans.
Japan:
This sneaker combines vintage style with modern comfort. Made with top-tier materials, its sleek, low-profile design is a dream for street style lovers.
SL72:
Originally a revolutionary running shoe, the SL72 still symbolizes innovation. Available in striking colours like white, red, black, blue, and yellow, it blends sports and street culture seamlessly.
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These renewed designs are perfect for any streetwear look.The campaign includes a 60-second film showcasing the streets of Joburg. It features cast members celebrating the city’s cultural pillars in different settings, adding a visual narrative to the collection.
The SL72 and LO PROFILE collections are now available at Adidas online and select retail stores. Prices range from R1,899 to R2,699.
