Amiri, luxury fashion brand, has just opened a new store in Cape Town. This addition is located at the Victoria Wharf Shopping Centre, V&A Waterfront area. This is Amiri’s second store in South Africa, following the successful opening of its first shop in Johannesburg in 2022.
The Cape Town store is a beautiful space, designed by the brand’s founder and creative director, Mike Amiri. It covers 71 metres and follows a special design concept called the ‘Open Gallery.’ This means the store has an inviting layout that makes shopping a pleasure.

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One of the standout features of the store is the handcrafted wooden wall installations created by artist Oksana Schön. These artistic touches add a special charm to the store. The interior design is also stunning, with an ocean-blue carpet featuring the brand’s MA Quad Monogram.

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The carpet is paired with custom white oak furniture and elegant travertine marble tables. These design elements reflect Amiri’s Hollywood roots and the relaxed West Coast lifestyle that inspires its fashion.
With the opening of the store, Amiri is excited to share its distinctive Hollywood style with even more people. The brand is known for its high-quality clothing and designs, and now Cape Town residents and visitors can experience it for themselves.



