BIC makes superior shaving more accessible to the South African market
BIC partnered with former football star and sports analyst, Teko Modise, to launch its new Flex 2 shaver in South Africa. As part of this partnership, the renowned football star will become the face of the new two-blade shaver and an ambassador of the brand.
BIC has more than 45 years of experience in blade excellence constantly innovating its offering to meet consumer needs. The newly launched Flex 2 blade offers a fast, smooth, and reliable shave. The brand chose to partner with Teko for the launch of its new razor as he is someone who is always on the go and needs the right razor to match his pace.
The past few years have seen a major shift in grooming trends, with a much greater emphasis on male grooming. BIC aims to help people master their look and style by offering blade excellence at a value price. With the launch of its new Flex 2, consumers can now enjoy a smooth and reliable shaving experience without the premium price tag.
The BIC Flex 2 shaver carries some of the benefits of a more premium razor while keeping affordability a priority. “Not everyone is familiar with the anatomy of a razor, what goes into the product design and what to look for when choosing a shaver,” says Patrick Bukasa, Senior Brand Manager of Shavers for Southern Africa. “The most obvious comparison is the number of blades – the more blades, the closer the shave, as seen in our BIC Flex 5 shaver. The number of blades does, however, increase the price point. In an effort to present consumers with a value proposition while still providing a superior shaving experience, we developed the BIC Flex 2 shaver, a product that offers the best of both worlds. We are happy to team up with Teko Modise to launch our new shaver and cement our leadership position in the market.”
For the first time, consumers can enjoy the benefit of flexible blades in a two-blade shaver. The two movable blades in BIC Flex 2 allow for a smoother shave while ensuring that the skin stays comfortable. It has an open blade architecture, making it easy to rinse, and an aloe vera and vitamin E strip, helping the Flex 2 to glide over the skin leaving it smooth. The pivoting head that the blade sits on makes it easy to use and maneuver to follow the contours of the face.
Teko recently tried the BIC Flex 2 razor and was pleasantly surprised by the results. “I am very excited to be partnering with BIC on the launch of their new razor. I’ve seldom used different brands and my skin didn’t always have the best reaction. I have put the BIC Flex 2 blades to the test and I am very impressed with how it performed. I believe that shaving should not be a tiresome experience and the right shaver can leave skin feeling smooth giving men the confidence they need to go out and achieve their dreams.” said Modise.
BIC Flex 2 is priced at R39.95* (Recommended Selling Price) for a pack of five razors and is available at retail stores country-wide.
