In a rather unexpected turn of events, South Africa Breweries (SAB) Brutal Fruit spritzer brand has released a fragrance called You Belong signifying a world first occurrence. The popular beverage amongst South African woman took the initiative to release an unheard of innovation inspired by their target audience.
In a press statement the brand reveals the decision to make such a bold move. “It may seem unexpected, a fragrance – (laughs) but in actual fact it makes perfect sense that we are fortunate enough to be able to bring our consumers such a unique offering, a scent which truly embodies and personifies that You Belong to affect.”
Crafted in partnership with master perfumers and inspired by Brutal Fruit lovers, You Belong is a one-of-a-kind fragrance that blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods. The resulting bouquet is an elegant, visceral experience that carries with it the feeling of belonging. If #YouBelongToAffect, then You Belong is the ultimate accessory for you.
Marketing Manager of Brutal Fruit South Africa Ramona Kayembe expresses, “We are so excited to share the You Belong fragrance with our South African consumers and we hope that the narrative continues to resonate, with everyone. We stand firm in our mantra and what better way to affect your entrance into a room or own a moment than with how you smell and how that scent makes you feel. The scent is simply incredible.”
Details on stockists and price points are yet to be revealed, however you can follow the official Brutal Fruit social media accounts to catch updates on the new chapter in the Brutal Fruit Spritzer legacy.