S E L F I is a ready to wear bespoke clothing brand based in Cape Town, South Africa.

Designing with the global modern women in mind, S E L F I is carefully centred around, self empowerment, well being and sustainability.

With an artisanal design approach, each collection is carefully crafted by a small team of four women working with some of the most ethically sourced fabrics.
Celeste Arendse is the brainchild behind the Cape Town-based label. A fashion design graduate, Celeste worked for renowned South African fashion label, Kluk CGDT as a manager.

After a year of developing her own brand, Celeste launched her first womenswear range in 2010.

Selfi explores the ‘multidimensional parts of the self’ through its ready-to-wear women’s and menswear lines. Selfi’s aesthetic emphasizes easy, wearable tailoring, deconstructed shapes and custom prints.

Celeste has shown at Mercedes-Benz Fashion Week in Cape Town and Johannesburg as well as Pure London in 2015.

Today, Selfi is sold at various stores locally and internationally.
See more of their work here.
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