Crystal Birch, the renowned hatmaker, opened her first standalone store at Johannesburg’s 44 Stanley on April 6, 2024. The store showcased her latest collection, A:Head, allowing both new and existing fans in Joburg to explore her new creations.
Based in Cape Town, Crystal Birch is known for her exquisite hats that range from classic styles to cutting-edge headwear, perfect for enhancing any outfit and providing stylish sun protection. Collaborating with top local and international designers like Thebe Magugu, MaXhosa Africa, and Studio Viviers, her work has graced the covers of Vogue and has been favoured by celebrities such as Trevor Stuurman and Bonang.
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Crafted with premium materials by a skilled team at The Hat Factory in Cape Town, each hat embodies the tradition of hatmaking in South Africa. The A:Head Collection drew inspiration from the rugged landscapes and free-spirited essence of the Wild West, with each hat exuding a personality and style.
From the adventurous “Hunter” to the elegant “Willow,” the bold “Ziggy” to the playful “Rodeo,” each hat in the collection tells a story of empowerment, individuality, and self-expression.
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Crystal Birch described the collection as a tribute to the incredible women in our lives, celebrating their bravery, confidence, and talent by adorning them with the necessary armour to shape the creative landscape.
The campaign for the collection featured a group of ‘Bounty Babes,’ including Rushda Mojee, Kat van Duinen, Jenna McArthur, Kitso Kgori, and Whitney Rhodes, who are breaking barriers and leading the way in their respective fields.
