Sibu Mabena is taking her company, Duma Collective to higher heights and we’re excited to see what the company has in store for the new year. Duma Collective, recently hosted a lavish event themed ‘Breaking Bread’, bringing together celebrities, creatives and industry professionals to celebrate their successes and se the tone for an exciting year ahead.
At the heart of Duma Collective is Sibu Mabena’s vision to create an oasis where African creativity can flourish. With a client roster that includes industry giants such as MultiChoice, NBA Africa, Sasol, and DStv, the agency has grown exponentially since its inception in 2014.
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One of the key objectives of the ‘Breaking Bread’ event was to foster collaboration among the attendees. Sibu Mabena understands the power of collective creativity and believes that by bringing together talented individuals, impactful work can be created to drive brands forward.
The event provided a laid-back and enjoyable atmosphere for participants to connect, share ideas, and visualize the process behind successful campaigns. This emphasis on collaboration sets Duma Collective apart and contributes to its growth and success.
Sibu Mabena and her team are passionate about showing the wealth of talent and innovation that Africa has to offer. By emphasizing African creativity in their work, Duma Collective aims to challenge stereotypes and elevate the creative industries on a larger scale.
