In the vibrant world of fashion, where trends come and go, and style is the ultimate expression of self, there is one name that stands above the rest: Aldridge Ereck Elasto. A visionary stylist with an eye for detail, Aldridge has captivated the fashion industry with his unparalleled creativity and unmatched flair. As the founder of Elasto Apparel, Aldridge is the maestro behind the brand’s signature looks, weaving together fabrics, colors, and textures to create sartorial symphonies that leave everyone in awe.
Aldridge’s journey to becoming a fashion powerhouse is nothing short of remarkable. From humble beginnings and a photography background, Aldridge’s passion for fashion blossomed into a full-blown obsession. His unwavering determination and boundless creativity caught the attention of fashion elites, and soon Aldridge was making waves in the industry with his innovative ideas and avant-garde style.
Established in 2020, the Aldridge Elasto brand has quickly gained a cult following in the South African pop culture scene. The brand has been featured in various advertising campaigns for top brands like Converse and Fruugo Insurance. Aldridge has also sponsored various artists, influencers, actresses, and stylists with garments for music videos, events, and photoshoots. Some of the high-profile artists he has worked with include Amapiano superstar Focalistic, female Dj superstar Lamiez Holsworthy, South African Hip-Hop Royalty Khuli Chana, Amapiano duo The Scorpion Kings (Kabza de Small and Dj Maphorisa), Costa Titch & Phantom Steeze, Grammy Award winner TRESOR, on of South Africa’s biggest international exports Nasty-C, as well as Kevo Abbra (the Black Panther movie, Queen Sugar to series and Black-ish tv series costume designer).
Aldridge has an innate ability to understand people and their unique personalities, and this shines through in his styling. Aldridge believes that fashion is not just about following trends, but about expressing one’s individuality and embracing diversity. His styling is inclusive, empowering, and celebrates the beauty of all body types, genders, and ethnicities. Aldridge’s creations are a celebration of individuality, encouraging everyone to be true to themselves and embrace their unique style with confidence.
We sat down with the multi-talented artist to chat about his journey, his business and some of the work he looks forward to. Read the full Q&A below:
Creative Genie:
- For someone who does not know who Aldridge Elasto is, describe yourself in 5 words:
Aldridge: I would describe myself as creative, versatile, expressive, innovative, and passionate.
I believe it is essential to incorporate sustainable and ethical practices into my work. Here are a few ways I do that:
- Reduce waste: I try to minimize waste by using every scrap of fabric and repurposing old garments. I also design versatile pieces that can be worn in multiple ways, making them more sustainable and long-lasting.
- Support ethical manufacturing and local seamstresses: I work with suppliers and manufacturers who follow fair labor practices and ensure their workers receive fair wages and safe working conditions.
- Create timeless designs: I aim to create designs that are timeless and can be worn for years to come, rather than following fast-fashion trends that quickly go out of style.
- Can you share some insider secrets or behind-the-scenes stories from your experience working in the fashion industry? What are some memorable moments or lessons you’ve learned along the way?
Aldridge: Attention to detail is everything: One of the most critical aspects of being a stylist or designer is attention to detail. I remember one time I spent hours perfecting a model’s look, only to realize later that her shoes were on the wrong feet. It was a small mistake, but it showed me how much of a difference attention to detail can make.
- Communication is key: Communication is essential in the fashion industry, whether it’s between team members, clients, or models. I’ve learned that it’s important to be clear and concise when communicating, especially when there are multiple people involved.
- Patience is necessary: The fashion industry can be fast-paced and chaotic, but it’s important to stay patient and calm under pressure. I’ve had situations where models or clients were running late, or things didn’t go as planned, but keeping a cool head and finding solutions is essential.
- Networking is crucial: Networking is essential in the fashion industry, and I’ve found that building relationships with other industry professionals has been instrumental in my career. Whether it’s connecting with other stylists, designers, or photographers, building a network of contacts can open up new opportunities and collaborations.
- Creativity is key: Finally, the fashion industry is all about creativity, and I’ve learned that the most successful stylists and designers are those who are constantly pushing the boundaries and coming up with innovative ideas. Whether it’s experimenting with new materials or creating bold, statement-making designs, creativity is essential to standing out in the fashion industry.
- Lastly, what advice do you have for aspiring stylists and fashion designers who want to succeed in the industry? What skills, qualities, or mindset do you believe are crucial for a successful career in fashion and styling?
Aldridge:
Here are some key pieces of advice I would give to aspiring stylists:
Build a portfolio: A portfolio is crucial for showcasing your work and attracting clients. Build a portfolio that showcases your best work and demonstrates your unique style and aesthetic.
Network: Networking is crucial in the fashion industry, so attend industry events, reach out to other professionals, and build relationships with potential clients and collaborators.
Be adaptable: The fashion industry is constantly evolving, so it’s essential to be adaptable and open to change. Stay up to date on trends, technologies, and industry news to stay ahead of the curve.
Develop a strong work ethic: Finally, developing a strong work ethic is crucial for success in the fashion industry. Be prepared to work long hours, meet tight deadlines, and be flexible when changes arise.
Overall, success in the fashion industry requires a combination of skills, talent, hard work, and dedication. By developing your skills, building a network, and staying adaptable, you can build a successful career in fashion and styling.
Main image: Aldridge Elasto
