South Africa just witnessed one of the most creative beverage launches ever, as Brown-Forman Corporation and The Coca-Cola Company unveiled their Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler. The event on Saturday was a sight for sore eyes, an immersive experience that truly celebrated the fusion of two iconic brands.
As guests arrived, they were greeted by massive digital screens right at the entrance, displaying the bold, striking visuals of the Jack Daniel’s and Coca-Cola collaboration. The screens showcased dynamic animations, seamlessly blending the legendary Jack Daniel’s Old No. 7 logo with Coca-Cola’s classic red Spencerian script, creating an electrifying visual that set the tone for the evening.
But the real showstopper was the innovative use of digital fans. These high-tech marvels acted as screens when lit, creating a mesmerizing display that highlighted the essence of this unique partnership. As the fans spun, they projected vibrant, moving images of the two brands merging together—Jack’s boldness with Coke’s refreshment—creating a stunning, almost holographic effect that left everyone in awe.
Inside the event, the creativity didn’t stop. The décor was a perfect blend of rustic charm and modern chic, mirroring the spirit cooler itself. Wooden barrels and sleek black furniture provided the perfect setting for guests to enjoy their drinks, while subtle red and black lighting enhanced the ambiance, making the whole experience feel like a cool, underground bar scene.
Throughout the night, guests were treated to live performances and interactive installations that brought the collaboration to life. A live art station featured local artists creating on-the-spot pieces inspired by Jack Daniel’s and Coca-Cola, while a digital graffiti wall allowed attendees to leave their mark, literally and figuratively, on this historic launch.
“We wanted to create an event that truly reflects the innovative spirit of this collaboration,” said Peter Orfanidis, Area Manager – Southern Africa, Brown-Forman. “The combination of Jack Daniel’s and Coca-Cola is legendary, and we wanted the launch to be just as unforgettable.”
Natasha Chetty, Emerging Categories Senior Director at Coca-Cola Africa, added, “Our goal was to bring together the heritage and modernity of these two iconic brands in a way that was visually stunning and creatively inspiring. I think we achieved that and more.”
The night was not just about looking good, though. Attendees had the chance to taste the new spirit cooler, with its perfect blend of Jack Daniel’s Tennessee Whiskey and Coca-Cola, available in both the original and Coca-Cola Zero Sugar variants. The feedback was overwhelmingly positive, with many praising the drink’s convenience and refreshing taste.
As the event came to a close, it was clear that the Jack Daniel’s and Coca-Cola ARTD spirit cooler launch was a resounding success. It was a night that not only celebrated the union of two iconic brands but also showcased the power of creativity and innovation in bringing new products to life.
With such a dazzling debut, South Africans can now look forward to enjoying this legendary blend in style. Cheers to the new Jack Daniel’s and Coca-Cola ARTD spirit cooler—a perfect mix of tradition, innovation, and unforgettable taste.
