As the African film industry starts to finally gain the global recognition it deserves, African stories and storytellers have become the gold currency of the entertainment world. With all the major streaming platforms actively and aggressively expanding their focus on Africa, more and more investment in Africa’s film and content spaces is taking place. As the roll out of broad-band and internet access expands across the continent, the demand for African stories is only set to increase, and those companies and organisations with strong roots in the sector are ideally positioned to drive the industry forward.
Following on the recent announcement of the 60 plus selected films for the next edition of the Joburg Film Festival that will take place from 31 January to 5 February 2023, the organisers are excited to announce the JBX Content Market and JFF Industry programme that will take place from the 1st – 2nd of February at the Sandton Convention Centre and The Theatre on the Square at Nelson Mandela Square.
As a market, JBX will therefore take pride in featuring a diverse and rich selection of ‘Made in Africa’ finished content, adaptation rights for scripted and unscripted programs, and solid projects. Additionally, the JBX Conversation programme and JFF Industry Programme will have a strong focus on African stories and storytellers, as well as the new platforms and technologies that are providing new spaces and opportunities for African content to go global. A range of conversations, panel discussions and masterclasses will therefore also highlight the latest opportunities presented by social and streaming platforms, as well as VR and immersive technologies.
This exciting content market and the complimentary industry programme is open to all buyers, aggregators, broadcasters, and streamers who are looking to connect and do business with some of Africa’s top content creators. The JBX Market will include; The Market Area, an exhibiting area with fully customisable and brandable spaces; The Networking Area-JBX Networking Terrace; The JBX Conversations Theatre, and The JBX Connect Lounge.