A team of curators searches the world for a colour that best captures a universal attitude, and the global colour authority, which has chosen the colour every year for the past 23 years. The selection of the colour of the year draws on extensive research of trends and colour influences found everywhere, from entertainment to nature.
Pantone‘s Colour of the Year, is vibrant and alive. It is a reddish hue that has its roots in nature and is symbolic of a fresh show of power. Viva Magenta is a bold, brazen colour whose exuberance encourages a joyful, upbeat celebration and creates a fresh narrative. Viva Magenta 18-1750 is the colour that the Pantone Colour Institute has chosen to represent the year 2023 as it effectively encapsulates the current cultural climate.
As the colour of the year, Viva Magenta is strong and empowering. It is a brand-new animated red that exudes unbridled enthusiasm, encourages experimentation and unrestrained self-expression, and manifests as a statement color that stands out from the crowd. Anyone and everyone with the same zest for life and rebellious spirit is welcome at Viva Magenta. It is a colour that is bold, witty, and welcoming to all.
