South Africa’s most celebrated fashion designer, Rich Mnisi, is best known for his creativity and innovative thinking. By collaborating with South African phone brand, OPPO, the brand is able to tap into his creativity to create unique and innovative phone designs.
It was as equally shocking and exciting when the announcement of the two local brands collaborating on what many see as the future of branding and marketing.
In today’s world, technology and fashion are two industries that are rapidly evolving and influencing each other. As a result, phone brands are recognizing the importance of collaborating with fashion designers to create smartphones that not only have cutting-edge technology but also reflect the latest fashion trends.
During the launch of OPPO’s new ”Find N2 Flip”, both Mnisi and tech journalist Nafisa Akabor joined a panel discussion about the Find N2 Flip’s design and usability at the launch, hosted at Cradle Moon Lodge in Mulderdrift.
OPPO partners with Rich Mnisi
Mnisi designed exclusive accessories to be sold alongside the OPPO Find N2 Flip to select customers.
Speaking at the launch, Mnisi said he drew inspiration from nostalgia and the Find N2 Flip makes the process easier – from streamlining research to communicating with his team.
WATCH: #RichMnisixOPPO
“Our mission is to elevate life through technological artistry. Rich, in the space of a very short period, has elevated South African design on the world stage through a bold vision and innovative style. His designs are inimitable, enthralling and covetable,” says Avashnee Moodley of OPPO South Africa.
Mnisi, who has collaborated with several brands, including Coca-Cola and adidas, told reporters that the partnership with the cellphone company is the perfect opportunity for many doors of exploration.
“This is the first time we are working with a technology partner and what a way to dive into the world of tech with the sleekest phone in the market, which embodies everything we believe in as a brand!” Mnisi said.
Collaborating with fashion designers can be highly beneficial for phone brands. It can help them to create aesthetically pleasing phones that reflect the latest fashion trends, enhance their brand image, tap into creative thinking, and differentiate themselves from the competition.
Main Image: IOL
