Last week Style ID Africa, leading influencer marketing agency, had the opportunity to collaborate with Lexus Fourways on a campaign aimed at celebrating automotive influencing. With the help of two incredible salesman at the dealership, Jerry and Tylor. Style ID Africa’s influencers had the opportunity to learn more about Lexus vehicles and all of their specialised parts and features. After this informative moment, the stylish individuals were able to test drive many different models that the dealership had in stock. Overall it was a successful campaign that was able to broaden the influencers’ ideas about niche category influencer marketing.
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