SA Creatives
  • HOME
  • NEWS
  • CREATIVE SHOWCASES
  • ART & DESIGN
  • FILM & TV
  • FASHION
No Result
View All Result
  • HOME
  • NEWS
  • CREATIVE SHOWCASES
  • ART & DESIGN
  • FILM & TV
  • FASHION
No Result
View All Result
SA Creatives
No Result
View All Result

Superbalist Challenges The Norm In ‘Impress Yourself’ Campaign

by madimetja
4 November 2020
in INDUSTRY NEWS
Reading Time: 2 mins read
0
0
SHARES
Share on FacebookShare on Twitter

Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist.

The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within.

The creative team at M&C Saatchi Abel tasked Rasethaba to direct a campaign that would tap into people’s inner narrative about their sense of self-worth.

Rasethaba and the team bring a strong and distinctive visual edge to this campaign, while simultaneously letting the internal dialogue of the performers take centre stage.

This work is a celebration of unique and eclectic individuals, and echoes a recent trend in fashion advertising that challenges conventions and celebrates individuality and difference.

Delicately reflecting humanity and endurance back to us, ‘Impress Yourself’ is a visually powerful piece of culturally relevant communication, a refreshing fashion ad that’s not a fashion ad.

According to Egg Films’ Producer, Julia Schnurr, the team shot the entire campaign in just three days using only two houses as the locations, and they did it all while the stills for the campaign were being done at the same time.

‘Quite a feat’ is how she put it.

“I was really excited to work with the creative team from the agency, probably one of the most exciting teams in advertising. Being able to experiment with a fashion ad that wasn’t overtly selling fashion but rather an attitude was interesting and complex,” added Rasethaba.

For M&C Saatchi Abel, Jake Bester was Executive Creative Director, Bella Evans was the Creative Group Head and Copywriter, and Lubabalo Mtati was the Creative Group Head and Art Director, with Bronwyn Henry Sharon Martin producing.

“I am obsessed with humanity’s inner dialogues. You know, the existential stuff. In a lot of ways, we are the product of our own inner dialogues. I think it’s important to acknowledge that we construct our views of the world through the things we tell ourselves … and don’t tell ourselves,” said Rasethaba.

“To explore all this depth with something as seasonal, playful and perhaps even whimsical as fashion is both challenging and fun.”

Stay abreast of all things creative with @sacreatives

Tags: Bella EvansBronwyn Henry Sharon MartinEgg FilmsImpress YourselfJake BesterJulia SchnurrLebogang RasethabaLubabalo MtatiM&C Saatchi Abelonline fashionSuperbalist

Instagram

sacreatives

Prepare to be blown away by the innovative designs Prepare to be blown away by the innovative designs crafted by visionary designer, @nerdyalan ! Combining cutting-edge technology and his passion for sneakers, he has unleashed the ultimate dream beds that will take your sleep game to new heights. 

Imagine drifting off to dreamland, cozily nestled within the iconic silhouettes of your favorite kicks. These AI-generated designs will transport you to a world where comfort and style coexist seamlessly.

cc: @nerdyalan
Mnisi, with his magnetic presence and distinct sen Mnisi, with his magnetic presence and distinct sense of self, brings a refreshing touch of modernity to Mugler's timeless designs. With every step, he exudes an aura of confidence and grace, showcasing the seamless fusion of classic elegance and contemporary flair that defines the essence of Mugler.

cc: @therichmnisi
Courvoisier hosted its first Salon De La Maison fo Courvoisier hosted its first Salon De La Maison for 2023 at Gallery Momo-Outskirts, a country-based private art gallery in the Cradle of Humankind. The event coincides with the brand’s new billboard campaign “Welcome to Our Maison”, featuring its iconic influencers. The campaign welcomes consumers to join them in the brand’s house style, which has been described as Cognac in Blossom.⁠
⁠
Read more: Link in bio🔗
Load More Follow on Instagram
SA Creatives

About SA Creatives

SA Creatives is a creative network which aims to inspire and keep creatives up to date with latest industry news. The platform is a place where people are able to enjoy creative lifestyle reads, consume daily news, get and get inspired by industry leader articles.

Creatives are able to showcase their work and most importantly enjoy the vast selection of free creative tools to help uplift their careers.

Connect With Us

  • HOME
  • NEWS
  • CREATIVE SHOWCASES
  • ART & DESIGN
  • FILM & TV
  • FASHION

© 2023 - SA Creatives by Fresh AF.

No Result
View All Result
  • HOME
  • NEWS
  • CREATIVE SHOWCASES
  • ART & DESIGN
  • FILM & TV
  • FASHION

© 2023 - SA Creatives by Fresh AF.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist