The global ongoing Converse City Forests campaign continues to bring beauty to bare and forgotten walls. Converse and their All Star team are launching their fourth city forest mural this November, but this time they are doing it bigger and better.
The JEWEL CITY Precinct is an extension of the existing Maboneng Precinct located in Johannesburg CBD. The vision for Jewel City is to evolve the precinct, revolutionizing a significant portion of Joburg’s inner city and incorporating business, housing and creative spaces to be used by people from all walks of life.
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Head graffiti artist: Seth Pimental, popularly known as African Ginger, along with the Converse All Stars have taken over the whole of Jewel City with their magnificent murals. These artworks are not just beautiful, but they tell a meaningful story of their own lives and life experiences. The title of the mural is Our Story.
The concept:
African Ginger held an exciting brainstorming session with 8 All Stars. They each wrote 50-100 words about a topic that they are passionate about, he then chose powerful phrases and sentences linking to each topic and incorporated them onto the artwork in a Basquiat-esque approach. According to Seth
“I want to highlight the power of these phrases and have them legible as motivation and acceptance of the self, one’s beliefs, one’s ethnicity and promote kindness to the self”.
The takeover:
The whole of Jewel City will be decorated with the beautiful artworks of the talented South African artists. Do not miss an opportunity to be submerged and inspired with the beauty that is Jewel City in Johannesburg, City Centre.
