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The African Fashion International expand into the world of publishing

by Lolwetu Pakati
13 September 2022
in FASHION
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After 15 years as a participant in the global fashion industry championing African fashion, the African Fashion International (AFI) have become the leading purveyor of Pan-African talents and creativity.

In a new venture, AFI has announced its foray into publishing with the launch of the HON by AFI digital magazine. The HON by AFI digital magazine will be released every quarter with each edition having a different theme.

The launch issue, which is the Spring Issue, has been piloted on the AFI website on 01 September 2022. The debut issue cover features four Banyana Banyana players, who were recently crowned champions of Africa after winning WAFCON on 23 July 2022, styled in spring looks by top African designers.

Image Source: HON by AFI digital magazine debut issue (Supplied)

AFI continue legacy of harnessing African creativity

“At AFI we have spent 15 years building the best, one-stop lifestyle platform for consumers looking for unique African fashion and guiding sellers reach a global, premium market,” says Dr Precious Moloi-Motsepe, AFI Founder and Executive Chairperson.

“The latest introduction to the AFI brand is this digital publication, which aims to educate audiences, publicise talent, tell stories and share thought leadership, thereby contributing to transforming the industry from Africa to the diaspora.”

COVER: Msaki the song catcher is our first edition cover star

AFI has continuously horned in our continent’s creative capital; translating this into cultural, social, and economic success for our designers and artisans; and ensuring that consumers have access to this vast talent through AFI Fashion Weeks.

Over the years, we have learnt that fashion thrives when people fall in love with it. And it’s through the emotions fashion evokes, that we can then go on and tell stories.

“When we started conceptualising the HON by AFI digital magazine, the aim was simple, we are telling stories of what designers and creatives in the African continent and the diaspora are doing. It is to show the world how brilliant and necessary African creatives are in the global fashion industry and their contribution the luxury fashion industry,” says editor, Buhle Mbonambi.

HON by AFI is be available on https://africanfashioninternational.com/fashion-news/  

Tags: AFIAfrican Fashion InternationalThe HON by AFI

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