As Generation Z continues to emphasise individuality as a key value and uses clothing as a means of expressing their identity, a maximalist trend is starting to take root among them. Consumer demand for up-cycled, recycled and reworked items are on the rise. Home-based pastimes like knitting and crocheting are emphasised as a crucial leisure activity for youth generations, allowing them to explore and push the limits of their creativity. Meet the drivers behind the maximalist craft trend and the embodiment of personality, from up-and-coming creative brands in South Africa.
