Launch of The Tree connects African creatives to the expanding metaverse of NFTs, blockchain technology and mixed reality.
Africa’s wealth lies in its abundance of stories and the diversely colourful way in which story tellers deliver their narratives. Enter The Tree, an online marketplace for African art, design and fashion that is harnessing the potential of NFTs to propel artists into an increasingly digital world.
Having kept a sharp eye on the fast pace of global developments in blockchain technology, the trio of founders – Dean Pozniak, Dan Portal and Trevor Stuurman – recognised that with their diverse professional experiences, they could join forces to create something exceptional in the NFT art space.
“We bring together contemporary African art, design and NFT technology in an accessible and creative way, so that people can engage with blockchain art and invest in a future thinking movement that we believe is growing exponentially and will become an integral part of modern life,” says Dean Pozniak.
For the launch, The Tree, has introduced a selection of artists and their work to the platform: African Ginger, Fhatuwani Mukheli, Jana Hamman, Koooooos and Trevor Stuurman.
Tears Of Gold by African Ginger (Image Supplied)
Looking At You With My Beautiful Eye by Fhatuwani Mukheli #2 (Image Supplied)
Synth #1 by Jana Hamman (Image Supplied)
Fools 1/5 by Koooooos (Image Supplied)
Collage #2 by Trevor Sturrman (Image Supplied)
In time, the offering will bring value to all of The Tree’s NFT holders through their utilities and applications. “This is where it gets even more exciting,” says Dan Portal, “because apart from owning a unique piece of art, members of The Tree will also be able to make the most of our network of lifestyle brands and services. They will have exclusive access to events, exhibitions, activations and private workshops.”
“What makes the initiative that much more attractive is that The Tree will generate awareness around blockchain sustainability. We have partnered with Greenpop and for every transaction that has to do with The Tree NFTs, a minimum of five trees will be planted. So every transaction on The Tree plants trees!” explains Portal.
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“The Tree is uniquely positioned to take the lead in a new industry that is yet to enjoy mainstream adoption, so we are ready to take on the job of driving awareness and showing people how easy the tech is to use. Our virtual art exhibitions and mixed reality experiences will really demonstrate the power of NFT technology and the potential it holds for the future of creative expression”, says Trevor Stuurman.
The time to showcase the depth and breadth of African art, design and fashion is NOW, he concludes, “ and what better way to realign the true value of what originates from Africa than through the vehicle of such groundbreaking technology.”
