In the vibrant artistic landscape of Johannesburg, a city pulsating with creative energy, resides a visionary creator named Seth ‘African Ginger’ Pimentel. Of course, we all know who Seth is and know what he does, but very little is known about his story and how a day looks like in his life. Seth has emerged as a multifaceted force in the art world, captivating audiences with his unique blend of illustration, painting, and experimental visual art. With an unwavering commitment to pushing the boundaries of contemporary portraiture, he fearlessly delves into the realms of digital illustration and traditional mediums, creating a mesmerizing hybrid of artistic expression.
June Cover
As we interviewed Seth for our June monthly cover story, we found ourselves spellbound, suspended between reality and the ethereal realm of imagination. Seth’s artistry invites us to question what it means to exist in an era where the tangible and the virtual intertwine, where authenticity becomes an elusive concept, and where beauty thrives in the dance of contrasts.
With an unyielding determination, Pimentel channels his energy and emotions into his creative endeavors, forging newer and bolder bodies of work that captivate both local and international audiences. Collaborating with renowned brands and artists from South Africa and beyond, his artistic prowess has earned him recognition and acclaim.
Old vs New
The marriage of traditional and digital mediums defines Pimentel’s artistic journey, enabling him to explore uncharted territories and transcend the confines of conventional portraiture. While delving into his life and talking future plans, the creative also mentioned his first digital exhibition coming up with Usurpa Africa.
As a creative who has been in the industry for over 9 years now, this is a huge step for Seth who comes from a background of just canvas and offline engagement. Although he is not a huge fan of the digital world, the fact that the world is moving towards that direction leaves him no choice but to move with the times.
His mastery of both worlds allows him to seamlessly merge the tactile allure of brushstrokes and textures with the limitless possibilities of digital artistry. Through this fusion, Seth unveils a visual language that speaks directly to the contemporary zeitgeist, inviting viewers to question the boundaries between reality and imagination.
Collaborations
Seth’s collaborations have become a testament to the depth and breadth of his artistic versatility. Through partnerships with influential brands such as Netflix, Converse, Redbull, SneakerLab, Jameson, and Adobe, his creations have reached vast audiences, transcending cultural boundaries and resonating with diverse communities worldwide. These collaborations showcase the profound impact of Seth’s art, as he weaves his unique style into the fabric of popular culture.
At the heart of Seth’s creative odyssey lies a relentless pursuit of growth and self-discovery. His artistic evolution is a testament to his unwavering commitment to experimentation, continuously pushing the boundaries of his craft.
As Seth’s career continues to soar, his work serves as a beacon of inspiration to aspiring artists and creatives around the world. His daily motivation is quite simple: ‘Just keep doing what you do and sharing the work that makes you happy’.
Seth’s name has become synonymous with innovation and artistic brilliance. Through his mesmerizing blend of painting, and now digital exhibition, he has redefined the contours of contemporary portraiture. With each stroke, he confronts the complexities of identity, mental illness, and modern life, using his art as a powerful medium of expression. As his journey unfolds, Seth Pimentel will undoubtedly continue to leave an indelible mark on the artistic landscape, inspiring and captivating audiences with his unrivaled creativity.
Watch interview below:
Main Image: Seth African Ginger IG
