Woolworths announce their newest and latest collaboration with local creative designer and founder of FitFanatic, Amanda Mbongwa.
Complete freedom of movement. There’s nothing quite like it. Whether you’re out for a run, letting go of everything with yoga, or simply stretching at home, when your body is free to move in the way it wants to, everything else just seems to fall into place. So, as anyone would tell you, choosing the right apparel to work with your body is just about as important as the physical activity itself.
That’s why, when Woolworths decided to launch a limited edition capsule collection of activewear garments, fitness guru Amanda Mbongwa was just the woman for the collaboration. With the aim of highlighting local creative designers, Woolworths is celebrating Amanda’s work as a fitness influencer and business owner. Amanda founded FitFanatic, a proudly South African active lifestyle brand, through her love of physical activity and exercise. Having lived all her life in the majestic foothills of the Drakensberg, she is closely attuned to nature and knows just how the body performs —and excels — in the great outdoors.
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This collaboration has brought to life an exciting new limited edition capsule, which will be available exclusively in seven Woolworths stores and online. Capturing the ethos of FitFanatic and the superior craftsmanship of Woolworths, the capsule speaks to both comfort and modernity, with each garment working every bit as hard as the people who wear them.
”It was our aim to harness Amanda’s passion for the outdoors through this partnership. It is our hope to inspire our customers to go outside and explore while seeing land feelings the authentic side of Amanda’s creativity,” says Shaheda Sayed, Executive Head of Brand Communications at Woolworths.
Discover the collection this September in Woolworths stores at Sandton, Cresta, Gateway, Tyger Valley, Canal Walk, and online. ready to get moving? Revolutionise and rethink how you dress for physical exercise with Woolworths and FitFanatic.