In celebration of Lacoste’s 90th anniversary, the brand collaborated with graffiti artist Dbongz Mahlathi to create a special mural for Amapiano star Reece Madlisa. The mural was unveiled on 17 November, in the Maboneng neighbourhood.
Dbongz Mahlathi, a street artist from the West of Johannesburg, has been involved in street art since 2008. He was drawn to the freedom, colours and the ability to spread conceptual messages through the large canvases that walls provide. His passion for street art led him to collaborate with Lacoste for this special project.
To further celebrate the collaboration and Lacoste’s anniversary, a popup event was held at Nelson Mandela Square in Sandton from November 17th to 19th. Fans and customers had the opportunity to meet Reece Madlisa on the 18th during a greet and meet session.
Additionally, an artist was available to customize all Lacoste merchandise purchased from the store, offering a unique and personalized touch to the brand’s iconic products. The best part was that the customization was free for all customer purchase made during that weekend.
The popup event also featured a live graffiti wall installation by the renowned artist Dbongz. Visitors had the chance to witness his incredible talent firsthand as he transformed a blank wall into a vibrant work of art. The live installation added an interactive element to the event, allowing people to engage with the creative process and experience the energy of street art.
The collaboration between Lacoste, Dbongz Mahlathi, and Reece Madlisa showcased the fusion of fashion, music, and art. It was a celebration of Lacoste’s rich history and commitment to creativity and innovation. The mural and popup event brought together fans, customers, and artists, creating a memorable experience that highlighted the power of collaboration and self-expression.