Reuben Masithela, a talented designer and artist from Bloemfontein, has been making waves in the creative industry. With a passion for graphic design and a flair for working with charcoal, pastels and paint, Reuben is a true multidisciplinary artist. He is also the creative director of the lifestyle magazine, Menage.
Reuben’s journey into the world of art began at a young age. At just 10 years old, he was inspired by his brother’s sketch and decided to try his hand at creating his own artwork. Little did he know that this would ignite a lifelong passion for the creative arts.
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During the pandemic and the subsequent lockdowns, Reuben found solace in his art. He turned to sketching as a form of therapy, using it as a means to cope with the isolation and uncertainty of the times. This rekindled passion for creating led him to host his first solo exhibition in November 2021.
The exhibition, titled “Pieces Of Me,” offered a unique perspective on the isolated nature of existence, which was further amplified by the pandemic. Reuben’s artwork showcased vibrant colours and contemporary forms, juxtaposed against the relatable realism of everyday life. Through his art, he aimed to provide solace to viewers, encouraging them to find comfort in solitude and explore different aspects of themselves.
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The creative process became a source of comfort for Reuben, and he hopes that his artistic endeavours will inspire others to embrace the catharsis of introspection. By going inward and exploring the various pieces that make up their own identities, he believes that individuals can find trust and healing.
As a freelance designer, Reuben continues to push boundaries and explore new artistic mediums. His work is a testament to the power of creativity and its ability to heal and inspire. With each stroke of his brush or pencil, Reuben invites viewers to embark on a journey of self-discovery and find beauty in the most unexpected places.
