Duma Collective, a leading creative communications agency, today announced a significant evolution in its journey, signifying its forward momentum. Following a strategic transition from its collaboration with Mkhwanazi and Ngubane (M+N), Duma Collective will forge a new path, bringing with it indispensable insights from its partnership with M+N.
“We are immensely grateful for the invaluable journey shared with M+N, which has set the stage in shaping Duma Collective’s trajectory,” remarked Sibu Mabena, founder of Duma Collective. “As we transition into a new chapter, we carry forward the lessons learned and the spirit of collaboration that defined our partnership and look forward to continuing our path of creative excellence.”
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In March 2022, Duma and M+N went into a partnership which saw a share exchange deal between the two companies. The Duma and M+N partnership has proven instrumental in achieving this exponential growth, meeting its goal of advancing Duma into a more refined and robust business entity while creating mutually beneficial value for both companies.
“Now that both companies have met their objectives, the timing is right for a selling of each other’s shares. This transition will result in me selling my shares in M+N owned agencies back to M+N and vice versa,” adds Mabena.
Mabena describes the agency’s new path as a strategic realignment that positions Duma Collective for sustained growth and impact. “We remain committed to our mission of building a legacy of creativity, innovation and inclusivity while staying true to our roots and values.”
The strategic transition comes on the heels of remarkable growth for Duma Collective, with a notable 56% increase in revenue and a 20% expansion in human capital and also taking ownership of two new offices in the Johannesburg North area since the transaction with M+N.
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“Duma’s inclusion within M+N injected a fresh youthfulness into the Agency group, with Sibu offering a novel perspective. This fostered collaboration among Duma, the Media Agency, and the creative teams, ultimately yielding shared value over time,” says Zibusiso Mkhwanazi, Executive Chairman of M+N. “Witnessing Duma Collective’s remarkable growth fills us with immense pride. This is a remarkable milestone, having completed what we’ve set out to accomplish during our partnership. We look forward to seeing their continued success in the industry,” he adds.
With a seasoned team and a strategic approach, the agency is set to maintain its trajectory of growth, cementing its commitment to building a legacy of creativity, innovation, and impact, shared with clients, partners, and the industry.
