Making his debut cover, Lebo Serame the founder of Happyville was astonished to share his first magazine cover experience with us. Serame names as key references where Happyville’s vision and design aesthetics are concerned.
As we welcomed Lebo, who was there with his right-hand man, Fargo Seremane, we found ourselves submerged in a conversation about how, as people, once you’ve reached a destination you’ve longed for, it does often feel surreal… Both Lebo and Fargo were excited about the collaboration.
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Despite being the man behind one of the best streetwear brands, there is not much background out there about him. Lebohang Serame’s Happyville is no one-trick fashion pony!
While he officially broke into the industry in 2019, Lebo shared that his love for fashion started way before then when he would find himself experimenting with t-shirt printing. Lebo gained widespread attention with his famous Happyville leather jacket which came in various colourways.
Happyville is loudly known for its crisp lines and clean silhouettes which dominate the label’s design aesthetic with its garments coming in all kinds of playful colours.
From leather jackets and vests, pants, accessories… Serame is known in the region for crafting minimalist outerwear that carefully blends traditional forms with bold color palettes and sleek materials.
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Along with his curation of vintage pieces for the showroom archive Twofold, the avid fashion enthusiast proves that being in the know on the classics that came before him feeds into the success of his own work currently.
Lebo shared that most of his designs are influenced by high fashion, however, he always goes out of his reach during his design process. Asking himself questions whether a buckle leather jacket with several buckles would look more appealing and fit proportionally.
Watch our cover moment with him below: