The Creative Circle 2021 Annual Awards were announced this past week, at a live event at Katy’s Palace in Sandton. The winners are selected by the judges from all the Creative Circle Monthly Award winners from each category throughout the year.
Joe Public United was awarded nine awards, including a clean sweep in the Ad of the Year – Design category. Joe Public took five awards, and one with Joe Public, Riverbed, Liquorice & The MediaShop. TBWA \ Hunt Lascaris South Africa took three awards, while King James and Duke each took home two awards and Duke Advertsing and Ogilvy Cape Town took one each.
Chicken Licken was the winner of five awards, and Nedbank three, both Joe Public clients.
And The Award Goes To..
| Ad of the Year – Design | ||||
| Prize | Entry Agency | Brand | Product | Title |
| First | Joe Public United | South African Breweries | Castle Milk Stout | The Clan Beat Vinyl |
| Second | Joe Public United | Chicken Licken | Chicken Licken | SoulFuel Safe Lamp |
| Third | Joe Public United | Converse | Unity Laces | Unity Laces – Fabric Design |
| Ad of the Year – Digital Communication | ||||
| First | TBWA \ Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Shwii |
| Second | King James Group | Sanlam | Savings Month | Savings J/AR |
| Third | King James Group | Sanlam | Sanlam | Confidence Coach |
| Ad of the Year – PR & Media Communication | ||||
| First | Joe Public United | ABinBev | Castle Milk Stout | One For The Ancestors |
| Second | DUKE | Little Green Beverage Company | Jive Cooldrink | Dala your Colour |
| Third | Joe Public United | People Opposing Women Abuse (POWA) | People Opposing Women Abuse | The Abused News |
| Ad of the Year – Out of Home | ||||
| First | DUKE | Little Green Beverage Company | Jive Cooldrink | Dala your Colour |
| Second | Joe Public | Nedbank | Nedbank | ZeroStars |
| Third | DUKE Advertising (Pty) Ltd | Riscura Holdings South Africa (Pty) Ltd | Riscura | UPSHOT |
| Ad of the Year – Print Communication | ||||
| First | Joe Public | Converse | Unity Laces | Unity Laces |
| Second | Joe Public United | SANBS | SANBS | Car |
| Third | Joe Public | Chicken Licken | Slyders | Hike |
| Ad of the Year – Radio & Audio | ||||
| First | TBWA Hunt Lascaris South Africa | Nissan South Africa | Shwi by Nissan | Nqola yamalahle |
| Second | Joe Public United | Chicken Licken | Achaar | Gordon Ramsay |
| Third | Joe Public United | Chicken Licken | Slider | It’s Fine |
| Ad of the Year – Film | ||||
| First | Joe Public | Chicken Licken | Super Slider | Nyathi Rider |
| Second | Joe Public | Nedbank | Nedbank | The Price of Consumerism |
| Third | Ogilvy Cape Town | CARLING BLACK LABEL | #NOEXCUSE | #NOEXCUSE Bride Armour |
| Ad of the Year – Integrated Campaign | ||||
| First | Joe Public United | Castle Milk Stout | Castle Milk Stout | ClanBeat |
| Second | TBWA \ Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Shwii |
| Third | Joe Public, Riverbed, Liquorice & The MediaShop | Nedbank | Nedbank | The Anti-Advertising Advertising Campaign |
