Converse continues to supports local culture and creatives such as Costa Titch and Alfa Kat in their endeavours and journeys
Picking an outfit for a festival is quite an intimidating process, there’s so many things to consider; being trendy, comfortable, “cool” whilst staying true to your personal style. Festivals such as Cotton Fest founded by the late Riky Rick, the ever stylish and king of “kotini”, not just about celebrating youth culture but attendees strive to pull up in their best drip.
“In support of local culture and creatives, this generation of artists, rappers, singers, photographers and creatives as a whole, is being spearheaded by the create next movement by Converse in support of their endeavours and journeys”. Some of South Africa’s most talented artists were spotted draped in Converse at Cotton Fest
What better way to stand out and make a statement at any festival, than with Converse?South African rapper and songwriter, Costa Titch, famously known for his hit songs Nkalakatha and Activate, took to the stage at Cotton Fest dressed in Converse showing us to stand out from the crowd and tap into creative and fun fashion. At the Festival, a huge announcement was made by the surprise act, the legendary Akon that Costa is joining his record label.
In regards to his performance, Costa says, “We wanted to change the set design with the snow theme, brought to life with the lighting, styling and visuals. This was done to create an international experience and a world class show.“
This year, Alfa Van Kat also performed on the (stage) dripped in Converse. Alfa Kat is a young talented South African rapper, a force to reckon with, having produced mega-hits like Piano Piano.
Heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries.
