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Merchants On Long And Unknwn Projects Launch Sustainable Fashion Line

The core ethos of Merchants on Long revolves around highlighting African designers who embrace the principles of slow fashion and cultural appreciation.

by Maropeng Lelaka
3 July 2024
in FASHION
Reading Time: 2 mins read
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Merchants On Long And Unknwn Projects Launch Sustainable Fashion Line
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Merchants on Long, a hub for African fashion and design, has teamed up with designer Sash Cebekhulu from Unknwn Projcts to create a collection focused on sustainability.

This collaboration aims to breathe new life into existing designer pieces through upcycling, a process that transforms unused or old items into something new and unique. The limited edition collection consists of kimonos and coats, showcasing a blend of African craftsmanship and contemporary design.

The core ethos of Merchants on Long revolves around highlighting African designers who embrace the principles of slow fashion and cultural appreciation. The joint effort between Unknwn Projcts and Merchants on Long resulted in a range of 10 kimonos and coats, inspired by the renowned Martin Letholo Coat.

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Each piece is crafted meticulously, incorporating various textures and cuts of fabric to create one of a kind garments. The collection is designed to be versatile, inclusive, and colourful, appealing to a wide range of fashion enthusiasts.

The collaboration’s focus on upcycling not only echoes Merchants on Long’s dedication to supporting African designers but also aligns perfectly with their commitment to sustainable fashion practices.

By encouraging consumers to value and cherish their clothing for years to come, the collection promotes environmental consciousness and the longevity of garments.

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Sash Cebekhulu’s creations add an exciting dimension to Merchants on Long’s  offerings, reflecting a blend of traditional techniques and modern aesthetics.

For those interested in exploring this innovative collection, Sash Cebekhulu’s designs can be found at the Merchants on Long boutique.

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