South Africa, May 2024 – After celebrating their centennial milestone with an array of high-impact initiatives including being the main sponsor of Big Brother Mzansi, launching several major events across the country, and executing strategic marketing campaigns, Robertsons Spices is ready to unveil their next exciting chapter with the ‘Robertsons 100 Years Mall Activation Campaign.’
As Robertsons Spices enters its next century of spice mastery, the campaign promises to deliver a captivating experience that brings the brand closer to its loyal fans while introducing the magic of Robertsons Spices to new audiences. This thrilling campaign will take place across seven malls in three provinces, featuring food tastings, and interactive engagements with top influencers.
Leading the charge is South Africa’s beloved Chef Benny Masekwameng, a culinary icon known for his inspiring journey from Alexandra township to becoming Southern Sun’s Executive Chef and cooking for international dignitaries. Chef Benny will be showcasing his expertise through delicious dishes prepared with Robertsons Spices, providing attendees with a taste of the incredible variety the brand offers.
READ MORE: The Lion King Turns 30: A Global Celebration
Joining Chef Benny are Big Brother Mzansi housemates Makhekhe, Zee, Mich, and Chuenza. These popular influencers will amplify the excitement, engaging with fans and sharing their unique perspectives on the Robertsons Spices experience. They will kick off the campaign by driving anticipation on social media, provide live updates during the mall activations, and wrap up with content that captures the essence of each event.
Attendees will be able to sample a variety of dishes prepared using Robertsons Spices, giving them a taste of the incredible spices the brand has to offer. This immersive tasting experience will allow visitors to discover new favourites and see how versatile and delicious Robertsons Spices can be.
In addition to the live events, attendees will receive pocket-sized menus featuring the dishes prepared with Robertsons Spices. Each menu will include a QR code that participants can scan after trying out the recipes at home, entering them into a contest for a chance to win cool and awesome prizes.
Plus, consumers who purchase two Robertsons Spices during the activations stand a chance to win a Weber braai. This interactive element ensures the excitement continues beyond the mall activation, encouraging fans to share their culinary creations on social media.
READ MORE: GUGUBYGUGU SS25 Collection Showcased At New York Fashion Week
Throughout the mall activations, visitors can explore spice sampling stations, taste a variety of Robertsons Spices, and discover new favourites. Meet-and-greet sessions with Chef Benny and the influencers will provide fans with opportunities to ask questions, take photos, and get autographs, making each event a memorable experience.
The ‘Robertsons 100 Years Mall Activation Campaign’ is more than just a celebration – it’s an invitation to explore, create, and connect with the vibrant world of Robertsons Spices. Whether you’re a seasoned cook or just starting your culinary journey, there’s something for everyone. Stay tuned to our social media channels for updates, behind- the-scenes content, and more information on how you can join the adventure.
Mall Activation Schedule:
Maponya Mall, Gauteng – June 24 June – 01 July
Tygervalley Mall, Western Cape – July 09 -15
Canal Walk, Western Cape – July 23-29
Gateway Theatre of Shopping, KZN – August 06-12
Pavillion Mall, KZN – August 20-26
South Africa, May 2024 – After celebrating their centennial milestone with an array of high-impact initiatives including being the main sponsor of Big Brother Mzansi, launching several major events across the country, and executing strategic marketing campaigns, Robertsons Spices is ready to unveil their next exciting chapter with the ‘Robertsons 100 Years Mall Activation Campaign.’
As Robertsons Spices enters its next century of spice mastery, the campaign promises to deliver a captivating experience that brings the brand closer to its loyal fans while introducing the magic of Robertsons Spices to new audiences. This thrilling campaign will take place across seven malls in three provinces, featuring food tastings, and interactive engagements with top influencers.
Leading the charge is South Africa’s beloved Chef Benny Masekwameng, a culinary icon known for his inspiring journey from Alexandra township to becoming Southern Sun’s Executive Chef and cooking for international dignitaries. Chef Benny will be showcasing his expertise through delicious dishes prepared with Robertsons Spices, providing attendees with a taste of the incredible variety the brand offers.
READ MORE: The Lion King Turns 30: A Global Celebration
Joining Chef Benny are Big Brother Mzansi housemates Makhekhe, Zee, Mich, and Chuenza. These popular influencers will amplify the excitement, engaging with fans and sharing their unique perspectives on the Robertsons Spices experience. They will kick off the campaign by driving anticipation on social media, provide live updates during the mall activations, and wrap up with content that captures the essence of each event.
Attendees will be able to sample a variety of dishes prepared using Robertsons Spices, giving them a taste of the incredible spices the brand has to offer. This immersive tasting experience will allow visitors to discover new favourites and see how versatile and delicious Robertsons Spices can be.
In addition to the live events, attendees will receive pocket-sized menus featuring the dishes prepared with Robertsons Spices. Each menu will include a QR code that participants can scan after trying out the recipes at home, entering them into a contest for a chance to win cool and awesome prizes.
Plus, consumers who purchase two Robertsons Spices during the activations stand a chance to win a Weber braai. This interactive element ensures the excitement continues beyond the mall activation, encouraging fans to share their culinary creations on social media.
READ MORE: GUGUBYGUGU SS25 Collection Showcased At New York Fashion Week
Throughout the mall activations, visitors can explore spice sampling stations, taste a variety of Robertsons Spices, and discover new favourites. Meet-and-greet sessions with Chef Benny and the influencers will provide fans with opportunities to ask questions, take photos, and get autographs, making each event a memorable experience.
The ‘Robertsons 100 Years Mall Activation Campaign’ is more than just a celebration – it’s an invitation to explore, create, and connect with the vibrant world of Robertsons Spices. Whether you’re a seasoned cook or just starting your culinary journey, there’s something for everyone. Stay tuned to our social media channels for updates, behind- the-scenes content, and more information on how you can join the adventure.
Mall Activation Schedule:
Maponya Mall, Gauteng – June 24 June – 01 July
Tygervalley Mall, Western Cape – July 09 -15
Canal Walk, Western Cape – July 23-29
Gateway Theatre of Shopping, KZN – August 06-12
Pavillion Mall, KZN – August 20-26
