South African contemporary multi-disciplinary brand, RICH MNISI, is best known for fusing traditional African heritage with modern culture. “Initially, a creative outlet for Mnisi, hoping to unearth Africa’s hidden treasures while also being youthful, contemporary, and modern. The brand was born from Mnisi’s yearning to connect deeper with his unique culture and heritage and tell a compelling story through his art – a story of a mysterious past, intriguing present, and reimagined future”.
RICH MNISI joined the Creators Fashion Fund by Smiley. In commemoration of their 50th anniversary year, Smiley launched the “Smiley Future Creators Fund to support game-changing designers in their creative journey and to help brands switch to a more sustainable model of production aligning to the UN-SD Goals and Future Positive”.
RICH MNISI has collaborated with iconic brands Adidas and Coca-Cola each collection and design exploration presents a distinct point of view, celebrating culture, heritage, and the common human experience rooted in innovative design and locally sourced craftsmanship. RICH MNISI alongside Smiley co-created distinct pieces with the iconic brand that has influenced and shaped generations through social movements, pop culture and just through the relentless icon’s joyfulness.
The RICH MNISI is know for celebrating heritage as well as unity and with this capsule collection that they’ve created, “serve as a reminder of how powerful a smile can be; a smile you can find within, a smile gifted by a stranger – an endless network of happiness, opportunity and change”.
