Cape Town, 13 May 2024 – Skepta’s unequalled style and cultural influence collide with PUMA’s rich heritage of sportswear design, creating a ground-breaking collection characterised by its distinct shapes, unique details and textures. Capturing the mood of the collection itself, the campaign employs light and shadow as primary visual codes, naturally casting the spotlight on Skepta.
After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now unveils his inaugural collaborative collection. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.
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Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to a full collection of apparel, accessories, and a brand-new footwear silhouette, the PUMA Skope Forever.
Conceived as a uniform for Skepta, the PUMA x Skepta Track Jacket and Track Pants form a coordinated set, taking inspiration from PUMA’s T7 tracksuit. The technical Vest features unique tailoring with concealed pockets, while the accompanying Backpack maintains the same aesthetic, created in a black-on-black colourway with ample storage. Completing the line-up of accessories, the first PUMA x Skepta collection also introduces Gloves and a cuffless Beanie.
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The PUMA Skope Forever is an all-new footwear style co-created by Skepta and PUMA, inspired by early-2000s footwear designs and debuting in a special iridescent colourway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.
Kicking off a long-term partnership between Skepta and PUMA, the first collection is available from 18 May 2024 from Shelflife.
