South African designer Thebe Magugu has recently opened his first retail store in Johannesburg called Magugu House. The store is not just a regular retail space but also a place for exhibitions and events. Located in the upscale suburb of Dunkeld, the store is set in a historic home on Bompas Road.
The store features a showroom, fitting room, reception area, and small art galleries showcasing Magugu’s latest collections. The ground floor is painted in shades of pistachio and terracotta, creating a welcoming atmosphere.
Thebe Magugu, who won the LVMH Prize for Young Designers in 2019, is known for using his clothing to highlight aspects of South African culture.
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The store also houses the brand’s offices and an atelier for custom productions. The furniture in the store is custom-designed by South African company Weylandts, giving it a unique touch. Magugu aims to create a space that offers more than just shopping, but also memorable experiences for visitors.
Magugu plans to use the store as a platform to support emerging artists and create a space for dialogue and creativity. He envisions the store as a hub for not just fashion, but also art, music, and wellness activities.
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Magugu House is open to everyone, not just his wealthy clientele, with plans to host events and collaborations with students and local artists.
With a team of experienced professionals and plans to expand globally, Thebe Magugu is focused on building a lasting legacy for his brand. Thebe Magugu’s vision is to establish Magugu House as a leading African brand with a global presence, connecting cultures and artists from around the world.
