Spotting a unique opportunity in the space, Samantha Coom founded The Social Craft, and together with Turn Left Media (LinkedIn’s official partner in Sub-Saharan Africa) the new dynamic duo are injecting passion, expertise and skills development into the digital marketing space across Africa, the Middle East and Mediterranean countries.

In January 2021 Samantha Coom launched The Social Craft. Following her passion for connecting Africa to real opportunity through the digital space her dream to run an agency that wants to ruffle the feathers of conventional employer branding and recruitment marketing strategies.

Coom said: “While Covid-19 turned 2020 into a whirlwind for many of us, it gave me the push I needed to follow my passion to keep connecting Africa to opportunity through digital transformation.”

The partnership between Turn Left Media and The Social Craft now brings a unique blend of skills in digital marketing, employer branding development and media strategy to the African, HR, digital and marketing industry.

The agency, based in Ireland allows for closer collaboration with the LinkedIn team and also plans to expand to digitally transform corporate and employer brands in the Middle East, Turkey, Israel, Malta and Greece.

The Social Craft will develop and curate your employer and corporate brand, enhance its digital experience and amplify it with strategic media channels; building digital campaigns for optimal performance and turning social into sale across digital and social media platforms like LinkedIn to create brand stories that sell.

Marius Greeff, Founder and Director of Turn Left Media said: “Covid-19 has amplified the changes occurring in the world of work, and the way companies, their customers and current and future employees engage. The path to digital has accelerated, and it’s critical now for brands to understand the potential that online channels give them to tell their special and unique brand stories.”

Together, these two African centric digital businesses will now offer one integrated digital branding service across all three key marketing segments – B2B, B2E and B2C, to support businesses focusing and embarking on transforming their total digital brand portfolio.

They are excited to bring a female, millennial and brand-centric strategy to the digital game.

Greeff explained: “The partnership is particularly powerful as it enables us to support a complete digital brand portfolio for both local and international companies.”

Coom concluded: “We believe every brand has a unique design, texture, colour and pattern… Much like a thumbprint. We’re so excited to enable brands to digitally create stories that sell and turn social into sale.”

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