The Loeries Are Putting Creative Industry Conversations at the Centre of Creative Week
The Loeries are famed for showcasing the winning work, but this year the focus is as much on the conversations, ...
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Tag: marketing
What Do Brands Mean When They Say “Culture”?
"Culture" has become one of the most sought-after terms in brand marketing. Brands want to celebrate culture, connect with culture, ...
Is Cultural Specificity Becoming a Competitive Advantage?
For a long time, the safest way to make a brand feel inclusive was to make that brand feel relatable. ...
Socially Crafting A Digital Africa
Spotting a unique opportunity in the space, Samantha Coom founded The Social Craft, and together with Turn Left Media (LinkedIn’s official ...
Adapting Marketing To The Post-Covid: The New Normal
2020 has been a tumultuous year and the Covid-19 pandemic has drastically impacted all spheres of life. As governments across ...
United By Inspiration United By Dickies
Dickies has launched its first ever global multimedia marketing campaign - United by Inspiration, United by Dickies. The global campaign features makers ...
Be Brave To Stand Out: Five Tips To Elevate A Digital Strategy
In 2020 the world has experienced what is set to be the largest phase of digital disruption, as in just ...
How Digital Came To The Rescue
Coasting through the COVID-19 era has its ups and downs. One thing the majority of the world can agree on, ...
How Brands Can Be There For At-Home Consumers
The COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing. Adapting ...
