In an exciting collaboration, Sunglass Hut has teamed up with South African artists, Shekhinah and YoungstaCPT to explore the power of self- expression and finding your voice. A s part of their new campaign, “Find Every Shade Of You” Sunglass Hut showcases its diverse collection of bold frames and flashy visors while highlighting how these two artists have used style and their individual flare to embrace every shade of themselves.
Shekhinah, the Durban- born singer/songwriter, is known for her playful yet authentic approach to styling. Drawing inspiration from the stories she tells in her music, she effortlessly speaks about love, empowerment and the tropes of identity together, creating a unique and authentic sound. Skhekinah’s creative process is influenced by her different selves, and she sees style as a form of expression that speaks volumes about who she is an artist. With her eclectic looks showcased in her music videos, she has become a muse for Sunglass Hut. For them, Shekinah embodies the spirit of embracing one’s true self.
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In a reflection on her latest album, Shekhinah reveals how she has expanded both musically and physically. Stepping out of her bedroom and into an actual studio for the first time, she has been able to push her boundaries and venture into new sonic territories.
YoungstaCPT, the Cape Town rapper, also finds that his time in the studio influences his style choices. With an opportunity to paint a black canvas through his music, he takes his fashion decisions seriously. For YoungstaCPT, music creation is a profound experience, and his style reflects the passion and dedication he brings to his craft.
While creating music, YoungstaCPT is fully focused, but when it comes to promoting his work, performing at gigs or even just getting a stylish haircut, he translates his musical style into his wardrobe. Drawing inspiration from classic hip-hop beats, he aims to stay fresh and true to the genre he represents. His multi-faceted style not only complements his music persona but also pays homage to his vibrant hometown, as South Africa’s colors are a constant source of inspiration for him.
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Take a closer look at Shekhinah and YoungstaCPT’s interpretation of the collection in the gallery above and shop the “Find Every Shade of You” collection on Sunglass Hut’s website. Let your style express the countless shades of your unique identity; Sunglass Hut and these two exceptional artists are here to inspire you on your journey of self-discovery.
