The lifestyle and retail brand, DOPEstore, launches a tennis inspired sub-label title DOPEwhite.
The Johannesburg based brand DOPEstore has recently dropped a hot new collection under their DOPEwhite sub-label, primarily inspired by the tennis champion Arthur Ashe. An African American tennis player known for the role he played in tennis and in particular Apartheid South Africa. The tennis champion faced adversity by playing a tournament in SA set under his own terms, where he insisted on having no segregation at his matches. To honor Ashe’s bravado, DOPEstore presents a collection that pays homage to the champion’s legacy. DOPEwhite features essential pieces, designed with bold graphics of the tennis legend that illustrate him playing and interacting with kinds in Soweto.
A brand centered around tennis and the tennis lifestyle
Its a play on the print Angry Man
The second part of their collection plays on the graphic design of the 1957 drama film ’12 Angry Men’. Where they redesign the print and use it to continue the story of their previous DOPEwhite collections. The brand being focused on making tennis more fun and enjoyable.
