The ever evolving world of advertising, creativity remains a vital resource. Recognising this significance, the creative circle, a non-profit organisation relentlessly endeavours to promote and maintain high levels of creativity within the South African advertising industry. With their awards, the creative circle not only celebrates exemplary advertising campaigns but also welcomed a distinguished panel of judges, including Jacque Matthee.
For over thirty years, the creative circle has grappled with the question of how to uphold and inspire creativity amidst the ever-changing advertising landscape. Today, their purpose lies in leveraging the power of creativity to transform products, individuals and perceptions. The creative circle strives to encourage agencies to submit exceptional campaigns and subsequently earn ranking points.
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Among the select panel of judges for the creative circle awards,c With an impressive portfolio spanning more than 23 years and diverse roles encompassing ATL, digital, branding and design, web design, through-the line and retail advertising, Jacques’s expertise shines across small agencies as well as distinguished industry giants such as Ogilvy, Wunderman Thompson and Y&R.
Beyond his association with established agencies, Jacque has also co-owned his own branding and design agency. Moreover, he has recently ventured into the realm of metaverse, technology, tokenisation and FT consultancy on an international scale. This entrepreneurial spirit made Jacque Matthee an invaluable addition to the judging panel, blending diverse perspectives and experiences to evaluate the submissions for the Creative Circle Awards.
An eagerly anticipated event within the South African advertising industry, the Creative circle awards honour outstanding brilliance in advertising campaigns. By recognising and rewarding creative excellence, the awards serve as a catalyst for nurturing talent and driving the industry forward. The judging process, led by Jacque Matthee and other respected professionals, lend credibility and rigorous to the selection of winners that truly epitomise the transformative power of creativity.
