In today’s world, people care more about where their clothes come from. They want to know the story behind the fabric, the farmers and the makers. This is where traceability comes in. Traceability means being able to track a product from its origin to the final product. It at least helps us understand how clothes are made and ensures they are produced responsibly.
A great example of traceability can be seen in the wool industry, especially with South African Merino wool. This wool is popular for its softness. It comes from sheep that are raised by farmers. Many of these farmers rely on wool for their income.
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Recently, an event in Florence focused on the South African Merino wool. It was organized by the Campaign for Wool and Cape Wools, revealing a new menswear collection designed by the duo, Mmuso Maxwell. Their designs are inspired by African culture and are made with wool from trusted suppliers like Moon and REDA.
One important aspect of this event was the partnership with Oritain, a company that helps verify the origin of wool. They use science to ensure that the wool can be traced back to its source. This means that when you buy an item, you can be sure of where the wool came from. The verification is marked with a QR code, allowing customers to scan and learn more about the production.
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The event also had various wool fibres and garments from different South African brands. Each piece showed the versatility of the Merino wool. The brands involved are committed to being transparent about their supply chains. This means they want customers to know how their products are made and where they come from.
By understanding the story of our clothes, we can appreciate the craftsmanship and heritage that goes into making them. This approach not only supports local communities but also helps protect the environment.
