TRESemmé, a haircare brand, and MaXhosa Africa, a South African fashion brand, have joined hands to celebrate the South African tradition. This exciting partnership was recently revealed at an event in Johannesburg, where the All Hair All You campaign was also introduced.
The collaboration between TRESemmé and MaXhosa Africa aims to highlight the beauty of South African women and their diverse hair textures, alongside the local fashion scene. By combining fashion with hair artistry, the two brands hope to showcase the elegance of South African style, blending stunning garments wit inspiring hairstyles.
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MaXhosa Africa, known for its designs inspired by Xhosa culture, brings a narrative of beauty and tradition to the global fashion stage. The partnership with TRESemmé as their official hair partner will see the lifestyle brand making waves at local and international Fashion Week events.
The founders of MaXhosa Africa expressed their excitement about working with TRESemmé, emphasizing the importance of having hair products that cater to various hair types. This collaboration promises to elevate their fashion showcases and bring forth a seamless blend of fashion and hair expertise.
The event not only showcased the evolution of hair trends but also tapped into the personal stories of influencers and their hair journeys. TRESemmé’s brand lead highlighted the brand’s commitment to empowering women to embrace the ups and downs of their hair journeys, whether they prefer bold and creative styles or classic and timeless looks.
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With celebrity guests from the worlds of fashion, entertainment and culture in attendance, the event was a tribute to the beauty of all hair types. This partnership not only puts South Africa’s contemporary style narrative on the global stage but also pays homage to the timeless styles that define our culture.
