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Union-DNM & Justin Dingwall Share A Passion For Authenticity

For Union-DNM, this campaign is about supporting voices that challenge the norm.

by Maropeng Lelaka
28 February 2025
in ART & DESIGN
Reading Time: 2 mins read
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Union-DNM & Justin Dingwall Share A Passion For Authenticity
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For  autumn, Union-DNM, will be launching a new campaign featuring artist and photographer, Justin Dingwall. Justin challenges ideas about identity and beauty through his photography. His work has earned him several awards, including the SA Taxi Foundation Art Award in 2015 and the International Photography Awards in 2013.

READ MORE: Converse Launches T-Shirt Range Designed By Naledi Modupi

Dingwall is excited about his collaboration with Union-DNM. He says, “This partnership made sense from the start. Union-DNM represents everything I believe in—precision, craftsmanship, and unshakable independence.” What makes this project even more special for him is that his wife was behind the camera, capturing the whole process.

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A post shared by UNION-DNM (@union_dnm)

For Union-DNM, this campaign is about supporting voices that challenge the norm. Len Makhoba, the marketing manager at Union-DNM, shares, “We couldn’t think of a better creative partner than Justin Dingwall. His work is bold and unapologetically original—just like our brand.” 

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Union-DNM has built its name by celebrating those who disrupt the ordinary and innovate in their fields. The brand connects with people who value self-expression, craftsmanship, and originality. This collaboration between Dingwall and Union-DNM brings together two forces that are driven by authenticity and a fearless spirit.

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